LOYALTY FRAUD!

Many of you run loyalty programs that are successful and truly reward loyal customer behaviour!  Unfortunatley there has been a spike in a consumer trend of people taking advantage of loyalty program generousity.  There are

Many of you run loyalty programs that are successful and truly reward loyal customer behaviour!  Unfortunatley there has been a spike in a consumer trend of people taking advantage of loyalty program generousity.  There are blogs and websites popping up alerting thrifty people on how to maximise freebies – which is not the intention of any loyalty program.

Never fear! We have many ways to help brands ensure that the generousity and intention of the program is not being abused. Some of these methods can include:

  • email address authentication
  • time delayed activation offers
  • pre-qualifying transactions
  • minimum spend thresholds
  • POS on screen pop-ups
  • holistic review of loyalty rewards program
  • + many more

Get in touch for a loyalty program review and to talk through the options that will work best for your brand.